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CSSocial
is a new plug-in for both Center
Stage Live
and CS Contest
Management that will
automatically post selected items along with Hash Tags and URL links
to Twitter and/or Facebook.
Center
Stage Live
(CSRDS)
CSSocial
provides additional functionality to the RDS and Data Casting
processes. Working in conjunction with our CSRDS
module, the selected items will be posted to Twitter and/or Facebook
as they are displayed on RDS\RBDS encoders, updated to web sites,
shown on HD Radio systems or on-line streaming players.
The Center Stage
copy Scheduler “CSScheduler”,
has two options for selecting what to post and adding additional
content that may not be available otherwise.
Social Media
Song List is a new function in CSScheduler
used to select what songs
to post. For a general playlist social media account, we can select
to send all songs and if desired, use the artist name as the hash
tag. For more specific accounts, we may want to limit the postings
to featured artists or songs. When this option is used, we can set
specific Hash Tags and add a URL to link the posting to a page on
our web site, link to a special event page, or to a contest page.
Extended Data
Content is another new function in CSScheduler
used to add data to an event that may not be available from our
automation system. Using the Extended Data Content (EDC) category,
we can schedule the event by station, date, time of day and day of
week along with the “trigger” that will determine when the data is
used.
The "trigger" can
be the audio ID (Cart Number), or information contained in the
artist name or song title data provided by the automation system.
When that event is played in the automation system, the event will
be posted to the RDS and Data Casting services as well as the
Twitter and/or Facebook accounts.
For Example, when
the News cart is played, the News Sponsor message can be posted.
RDS and Data
Casting Message:
The Arctic Palm News Update
www.arcticpalm.com
Social Media
Message:
Social Media is here and so are you with
CSSocial From Arctic Palm #arcticpalm arcticpalm.com/sm.htm
As an extension of
the RDS and Data Casting Service we can define one message for the
RDS Data Casting process and a second message for Social Media as
well as the Hash Tag and a URL link to a web page. Since this
information is also available for the RDS and Data Casting processes
we have also added several URL links to graphics such as a logo,
alternate media files (audio or Video), and an alternate artwork
graphic. When triggered, this information can be uploaded to the
station’s web site and/or on-line streaming player.
CS
Contest Management
CS
Contest Management
has been updated to include social media options that can be added
to a contest/prize schedule. We simply mark the contest for posting
winner information on twitter and Facebook. Like songs and Extended
Data Content, we can also add a Hash Tag and URL link.
When the winner
entry is entered in the CS Contest On-Air module, the system will
post the winning entry for use in CSRDS to post on the RDS and Data
Casting Services and to CSSocial
for posting on Twitter and/or Facebook.
For Example:
Congratulations Mark
our Hit of the Day Winner
Since contests are
often pre-recorded, these messages will be delayed allowing time for
the contest to be aired before posting to the RDS, Data Casting or
Social Media services.
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